This press release came from The Hallmark Channel, July 19, 2016.
Hallmark Channel’s new, original world premiere movie “A Perfect Christmas” delivered a strong performance on Saturday, July 16, as part of the network’s annual “Christmas Keepsake” programming event; boosting the network to #1 among HH Rating in Saturday Prime Time.
Key Nielsen Highlights (L+SD):
- Original movie averaged a 2.1 HH Rating and 2.3 Million Total Viewers, becoming the #1 HH rated non-news program of the day.
- Hallmark Channel ranked #1 among HH and Total Viewers in the Saturday 9 p.m. time period.
- Compared to the network’s 2015 “Christmas Keepsake” event, Hallmark Channel delivered viewership gains among HH (+27%), W25-54 (+26%), A25-54 (+31%) and Total Viewers (+33%).
“A Perfect Christmas” follows a newlywed couple celebrating their first Christmas together. They invite their families to join them for the holidays, but when Steve (Dillon Casey) is laid off just before Christmas and Cynthia (Susie Abromeit) discovers she’s pregnant, they both keep their news secret in hopes that the celebration runs smoothly.
Source: Neilsen, July 11-17, 2016